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Retail Price: $19.95 Save 25% Our Price: $14.95 |
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The American Wholesale Corporation (AWC) was a Baltimore, Maryland based business which was originally established in 1881 as the Baltimore Bargain House. They sold everything imaginable to retailers throughout the United States. The AWC was one of two wholesale corporations that ruled the wholesale market throughout the late 1800s and into the early 1900s. Over time, both companies would begin creating lavish catalogs numerous times each year in order to present fresh merchandise to retailers and to offer incentives to retailers to purchase particular items. Early catalogs, such as the ones included in this book, were completely hand drawn with incredible detail. Exquisite detail and vibrant colors were used to catch the eye of retailers. This volume contains two AWC Baltimore Price Reducer catalogs. The first is a spring catalog from March 1919 and the second is a Christmas catalog from December 1926. This volume contains only the glassware and pottery sections of these catalogs. |
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A Glassware and Pottery Collection |
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ISBN: 978-0-9786948-9-0 ~ Size: 7 x 10 ~ Cover: Paperback/Perfect ~ 68 pgs. |
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In the 1870s, three brothers, Edward, George and Charles Butler, started a business venture that would eventually become one of the greatest business success stories in American history. Together, the three brothers came up with the idea to sell wholesale merchandise to retail stores through the mail and use catalogs as their selling tool. Butler Brothers opened their first warehouse in Boston in 1877. In 1879, the brothers moved their business to Chicago. The business expanded to New York (1880), St. Louis (1898), Minneapolis (1907), Dallas (1911), Baltimore (1930), and San Francisco (1932). Each catalog has become a small time capsule and includes all that was being manufactured and sold at that given point in time from the 1870s through the 1940s. This volume contains the glass and pottery sections from four early catalogs; November 1896, Spring and Summer 1898, Spring 1903, and Spring 1906. |
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A Butler Brothers Catalog Collection Volume 1 |
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ISBN: 978-0-9841065-3-0 ~ Size: 7 x 10 ~ Cover: Paperback/Perfect ~ 148 pgs. |
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